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Google Adwords

iMediaTrend-Google-Adwords

Currently Google Adwords becoming an important part of many successful online business. Google Adwords is a platform pay-per-click (PPC) from Google that allows you to create an ad campaign on the Google properties.

Google AdWords uses a paid search advertising model, in which users bid on the keywords they want to have trigger their sponsored ads. Your Google Adwords ads are then displayed next to Google Search Results when someone uses one of the keywords in their search queries.

Why you should use the Google Adwords :

  • AdWords is Measurable and Flexible : One of the main advantages that online marketing has over traditional marketing channels, like TV or print, is that it’s extremely easy to measure. However, it can be a challenge to effectively measure your SEO campaign since you can’t always get a precise measurement on what increased or decreased your rankings. Enter AdWords PPC. This is probably one of the best resources you have to measure what’s working and what is not because it comes equipped with plenty of PPC metrics that do that task for you.

  • Faster Than SEO : Compared with SEO is that it can take several months before you see any results from the competition, this is not the case with AdWords. Once the campaign is published, your ad will appear and get instant results.

  • Can Control Your Advertising Costs : Here's something really awesome about Google Adwords, because you can set the maximum cost per day for the campaign. And of course, this would be very beneficial for your business. It’s possible to control the budget of each campaign and avoid bad news for your finances. In the worst case that could happen is the amount of advertising will be reduced if your budget is decreased. If this situation occurs, we can still rearrange the budget that you want, and all remain under control.

  • Beat Your Competitors : When compared with organic, Google Adwords have a major advantage of your competitors. Because your ads will appear in the Search Engines, and will receive more clicks than other companies who don't use Google Adwords.

  • Stop Losing Customers : Remarketing can help you reach people who have previously visited your website. You can even show these previous visitors ads that are tailored to them based on which sections of your site they visited. Your ads could appear to them as they browse other sites that are part of the Google Display Network or as they search for terms related to your products on Google.