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Google Analytics

iMediaTrend-Google-Analytics

Understanding the insight about your traffic and marketing effectiveness is very important, because it will help you to determine what the next step you should do for your business goals. Google Analytics gives you insights you can turn into real results from choosing the right benchmarks and content to testing channel and campaign performance. And it's easy to share what you learn with everyone in your organization.

Why you should use the Google Analytics :

  • Reach Your Performance Goals : When you need to see how your marketing programs are performing on all digital platforms, Google Analytics is ready to help. Whatever your business goals, you'll find powerful insights into which campaigns really drive visits, sales and other actions from your users. Sophisticated tools like Multi-Channel Funnels and Attribution show how all your campaign elements work together — so you can give the most credit to those that work best.

  • Reach The Right Audience : To make the most of your marketing resources, your campaigns have to work together to deliver the right messages at the right moments. Tools like Remarketing and real-time reporting help you reach your most engaged viewers and see the impact of your message at the moment it's delivered.

  • Reach Peak Capacity : Your site may look great, but if it doesn't work well you'll lose business. Slow page loads, poorly placed content, and site crashes due to high visitor volume are the kinds of potholes that can be avoided easily with reporting tools like Site Speed, Alerts, and In-Page analytics.

  • Test, Adapt, Succeed, Repeat : Once you know how well your latest promotion is converting, it's time to act. Start testing! From marketing plans and ad keywords to the photo on your front page, Google Analytics is built to help you compare different approaches and see which performs best. Make changes, re-measure, and test some more. That's the smartest way to make the most of your business and meet your performance goals.

  • Share With Colleagues : Share valuable insights with your boss, her boss, and everyone else who needs to know. Google Analytics lets you create dashboards and reports tailored to the needs of different teams, then use custom alerts to notify colleagues when there's a big change in traffic patterns. Break down the internal silos that block your business, so you and all your colleagues can get behind the same data-driven truths and one unified strategy.